World events in WoW can trigger short term market boosts for particular items. The biggest boosts can usually be found for the Wintervale celebration, but occurs to some extent for each event. If an item is needed for an achievement or to complete a quest quickly and easily, you can bet the price will soar sky high.

What does this mean for you? Well, mostly it just means: Plan ahead. If Wintervale is coming up, take a bit of time and farm up some Small Eggs (Alliance tip: Westfall is great for getting these). In other cases, services like doing mercenary runs or obtaining BoP items and using them on other players for gold might be doable.

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